Consumer-facing green site

Edgetech has launched a consumer-facing lead-generation website.

The Energy Saving Glazing site seeks to educate consumers about energy efficiency, warm-edge spacer bar technology, and how it can help them cut both their electricity bills and carbon footprints.

The site will then help visitors find nearby window installers whose products incorporate Edgetech spacer technology.

In doing so, the company will support the IGU manufacturers it directly serves, their fabricator customers, and the installers who buy from those fabricators, the company said.

Edgetech head of marketing Charlotte Hawkes said: “Research from GlobalData suggests that four in ten consumers now bear the environment in mind when purchasing items, and in the years ahead, that’s only going to increase.

“With the Energy Saving Glazing site, we’re giving them the opportunity to choose windows that offer outstanding performance, thanks to Edgetech spacer technology.

“A large proportion of the leads we received from our previous website were from homeowners looking for suppliers who could install our energy saving products in their home.

“Through our Dealership scheme, we would cascade these leads through the supply chain, but by developing the website in this way we’re able to offer visitors quicker and easier access to this information, while also notifying the suggested installers automatically so that they can follow up themselves too.”