Conservatory Outlet has reported that its network of premium retailers has achieved 24% year-on-year growth through 2024, with ‘well over’ £100m in sales so far this year.

According to Conservatory Outlet, this has led to multiple retailers delivering record-breaking monthly sales, with 13 network members surpassing previous market hights, even those posted in the post-lockdown boom.

“It’s undeniable that the market as a whole has contracted this year,” said Greg Kane, Conservatory Outlet’s CEO.

“But for our network of retailers, 2024 has been a year filled with records. Against the declines currently being reported by the wider home improvement sector, we’ve succeeded in helping our exclusive partners achieve phenomenal growth of 24% year-on-year. As a result, our turnover is up by a similar percentage, both in financial terms and regarding our frame count.

“It’s safe to say that 2024 has been an incredibly year for our network.”

Although the Conservatory Outlet Network’s growth averages out at just under 25%, many retailers are said to have far exceeded that figure. Four installers have achieved between 25-30% growth through to the end of Q3 2024, three have recorded between 30-50% growth and one has even managed to double their sales.

According to Conservatory Outlet, a large proportion of this success has been attributed to its marketing support, which continues to deliver highly qualified leads and innovative new digital and offline campaigns.

Alongside this marketing activity, retailers also benefit from being able to exclusively sell and promote the manufacturer’s window and door collections, and access to free training through its sales academy.

Conservatory Outlet’s sales academy is an industry-specific training programme that ensures professionals across the UK receive continuous development throughout their careers within the network.

Additionally, Conservatory Outlet has continued to expand to its product selection, adding to its Forté composite door range, and bringing a raft of advancements to its signature Envisage collection of PVC-U flush casement windows.

Greg continued: “There has been a lot of talk about how the market is struggling this year and how sales have slowed. The Conservatory Outlet Network is showing that if you work smart, have the right product, the right pitch and the right level off support, then anything is possible.

“We’ve seen year-on-year growth across all corners of the UK, which bodes extremely well for the remainder of the year. Looking at our forecasts, we’re expecting that our premium retailers will continue to draw in record sales and revenues throughout the rest of the year, into 2025 and beyond.”

“Key to this is undoubtedly our model, which allows best practice and ideas to be shared across our retail Network. As the saying goes, a rising tide raises all ships. We’re seeing that in full effect.”