New figures released by Extrudaseal reveal that despite increases in overall volumes, black remains by far and away the dominant gasket colour.
According to its analysis, there was little change in the supply of gasket in the last two years, with black accounting for 92% of all window and door gasket it supplied in 2016 and 2017.
White was the next biggest seller accounting for 4.5% of sales in 2016 with a slight drop in popularity to 4.2% of the total last year. Grey gasket remained the next strongest performer, accounting for approximately 2% of sales in 2016 and 2017, while brown accounted for approximately 1%.
Paul James, sales director at Extrudaseal, said: “Perhaps slightly disappointingly demand for colour gasket stood still last year, despite an overall increase in volumes. Of the colour gaskets we supply anthracite grey is singularly the most popular – which is a direct reflection of popularity the colour is enjoying across the board. But fundamentally, the opportunity to upsell aluminium product overall by colour matching gaskets to frames by both fabricators and installers, isn’t being exploited.”
Extrudaseal became a standalone business from parent and now sister company Euroseal in 2012, giving new and dedicated focus to the then Euroseal flexible extrusion business. Manufacturing gaskets for a wealth of systems, including Smart, Aluk, Metaltech, Senior and Ikon among others, Extrudaseal’s range is available in more than 1000 RAL colours.
Paul said: “Matching gasket to the frame colour, whether that’s grey, white or something else, delivers an effect which lowers the sightline so that it disappears into the frame creating a genuine point of differentiation for very marginal cost. That’s a very real USP in a crowded market place.”