Cladding sales increase

Freefoam’s stockist customers have reported an average growth of 55% in cladding sales between 2018 and 2020.

Kieran Napthine, managing director of Edge Buildings Products, said Freefoam’s Fortex cladding “provides a cost-effective, low-maintenance option for anyone looking to make long-lasting, attractive changes to their property”.

Freefoam attributes the rapid growth in sales to the customer benefits of its cladding, including its range of colours, which has become ever more essential to homeowners who want to refresh tired looking exteriors or improve the insulation of their homes.

Fortex cladding is available in 10 different colours, while the X-Wood range of cladding is available six different woodgrain finishes.

Chris McGrath of Freefoam stockist Watts Roofing said: “Colour is important to customers and lots of others can’t source the colours that Freefoam can supply. We have a display in our Stevenage branch that shows off their range of colour options. Grey is popular at the moment, as aluminium seems to be taking off in a big way.”

Colin St John, commercial director at Freefoam, said: “Cladding is the ultimate home improvement product and homeowners are appreciating the benefits of installing cladding to their homes. I can only see that interest continuing to boom.

“Our customers have seen their sales go through the roof, as more and more homeowners discover the transformative effect of cladding. It’s durable, easy to fit and maintain, and we offer a diverse range of colour options for all different types of projects. And our guarantee of up to 10 years offers ease of mind for our stockists and, of course, their customers.”