Bison Frames has broadened its appeal and reach to the homebuilding and renovating market by exhibiting at the National Homebuilding and Renovating Show at the NEC.
Following a successful exploration of the market at a regional version of the show in Harrogate last year, Bison’s directors Martyn Haworth and Mark Tetley decided to invest in the national show, supporting their growing Genesis installer network with direct leads from the public.
The manufacturer demonstrated its full range of products to an audience of more than 40,000 at the four-day event.
“We manufacture a full range of PVCU and aluminium windows and doors and HBR is a fantastic opportunity to demonstrate the full range of what we do directly to the 40,000 paying visitors – particularly those in the process of planning homebuilding, extension and renovation projects,” Mark said.
Martyn said: “As a trade manufacturer we don’t install anything ourselves, but the reason we were there is to support our Genesis installer network with live projects from the public. Having inspected the products and made their decision, we take the homeowner’s details and put them in touch with their local member, who takes it from there and deals with them direct.
“It’s simply one part of the support package we provide to trade customers and network members.”