Avocet has developed new service initiatives following a statement in 2022 that it ‘would be the easiest company to deal with.’

These include VaultLink, which allows all Avocet customers an easy payment gateway and invoice interrogation portal and QuickTrade, a new app that has been designed to revolutionise the way customers can place an order.

“There has been so much uncertainty with the Ukraine invasion and then the economy surging from one crisis to another, we had to make sure that we were as easy to work with as possible to avoid any further stress to our customers,” commented Dr Sachin.

“We have so many companies within the group that it was imperative our customers had easy access to the full range,” continued Dr Sachin, “it was evident that we needed to develop our own app which made stock querying and ordering a simple touch of a button process.”

QuickTrade was launched in the first quarter of 2022 to Eliza Tinsley, an Avocet Group company operating in the agricultural sector, and will be introduced to the ABS and door & window divisions for 2023.

“We’re very proud of QuickTrade and the adoption has been magnificent,” said Dr Sachin. “When we initially launched this to our agricultural business, Eliza Tinsley, it was a gamechanger with, to date, nearly a £1m worth of orders being placed via the app. Not only that, we’ve seen new customers join us due to having such an easy system to place orders with.

“VaultLink has been built in-house by our IT department and allows every single customer of Avocet to view their invoice history, raise queries and of course pay,” continued Dr Sachin. “This open communication has meant that invoice queries have dropped by nearly 67% thanks to the transparent nature that VaultLink provides.

“I’m determined to build on what we achieved in 2022 and continue in 2023 to embrace new ideas that will stand Avocet apart from our competition,” said Dr Sachin. “We’re already working on automating orders across our divisions as standard and will be enhancing QuickTrade and VaultLink to include new fantastic features.”