Oxford’s New Garden Room Company, part of the New Home Improvement Group, has chosen aluminium fabricator Fentrade as its bi-fold and casement window supplier.

Darren Field, group MD, said: “We’ve worked with larger aluminium manufacturers, but we changed to Fentrade because we needed a much more personal service tailored to our requirements. Fentrade has delivered in a way the bigger companies didn’t.”

Darren highlights two key reasons why Fentrade is different – both of which have helped his company to grow. “The build quality of the products is second to none, as is the versatility,” he said. “Our rooms are bespoke and Fentrade has numerous colour options so customers can personalise their windows and doors. They can also opt for enclosed blinds, which give a sophisticated finishing touch.”

Darren also praised Fentrade’s bespoke service, which included creating specific paperwork that New Garden Room Company can use with customers to make the ordering process easier. He said: “Our customers expect a high standard of service. Little details like this add value to their experience and help us provide a premium offering.”

New Garden Room Company is now diversifying into the refurbishment market, where it will be supplying the Aluk range of Document L-compliant residential products. Darren continued: “Our confidence in Fentrade has allowed us to think bigger and expand into new areas. These are exciting times and we are looking forward to deepening our relationship with Fentrade as we grow.”