Aluminium day wins gold

Senior Architectural Systems was awarded the Best Social Media Campaign award at the Construction Marketing Awards for the launch of the company’s Aluminium Day hosted by in March 2019.

Aluminium Day was launched to raise awareness of the versatility of the metal, from its popularity as a building material and use within the food manufacturing industry to its role in transport and aerospace design, as well as celebrating the success and skills of those who work with the material.

Attracting contributions from across the fenestration and construction industry, the campaign reached a wide and varied audience, with the AluminiumDay hashtag being used in four different countries and seen by nearly 200,000 people.

The next event will be held on Friday March 13, 2020. The date gives a nod to the fact that aluminium is the third most abundant metal in the world and its atomic number is 13.

Senior’s marketing manager Jonny Greenstreet said: “The first ever Aluminium Day was a huge success and helped to generate some great conversations across a variety of social media platforms. It was great to see so many of our customers and supply chain partners joining in and using the hashtag to get their own messages out to a much wider audience. We will of course be posting our own content but it’s really just a day to celebrate aluminium and those who work with it, and that’s a sentiment that everyone can get behind!”

Senior’s Aluminium Day campaign was also highly commended at the recent Chartered Institute of Public Relations (CIPR) PRide Awards.