Ab Initio has incorporated an additional time saving enhancement into its AdminBase CRM system with an integration with What3words location technology, designed for window companies operating in more rural areas, or when working with installations with more complex access and delivery requirements.

What3words is a location technology system that has divided the world into a grid of 3 x 3m squares, and assigned each square with a combination of three random words, which is more accurate than a postal address or postcode.

What3words coordinates can now be entered and stored for every job inputted into AdminBase, giving window companies accuracy within three square metres. Navigation to addresses in the My AdminBase Diary now uses these more precise locations if they have been entered on the lead or contract in AdminBase.

Ab Initio’s founder and director Rhonda Ridge, said: “There is nothing more infuriating than wasting 15-20 minutes or more trying to find an obscure, tucked away location or entranceway that might not show up on Google maps. Whether that is down isolated rural lanes, or in crowded residential streets, over weeks and months those wasted minutes can build up into many hours of unproductive time (and fuel).

“This simple integration with What3words is small but powerful, adding to the process of continuing product development that goes into making sure our CRM software maintains its position as a market leader.”