A touch of Sweden
Apeer has named its new range of smooth skin doors ‘Silka’, a play on the Swedish word ‘silke’, in response to the growing popularity for smooth skin doors, initiated by aluminium doors.
Marketing manager Linda said: “Silka is a welcome addition to the current Apeer product range; the matt finish complements our woodgrain and glass doors beautifully. In the initial weeks customers can choose from eight stylish designs in either anthracite grey or light grey, and these will shortly be followed by even more colour choices and designs next year.
“The decorative glass options available are enhanced by the chamfered frames we use on this range, giving a typically Swedish, contemporary look. We’re fully expecting Silka to be a huge hit for the industry, especially as customers can personalise every aspect of the product to reflect their own homes and living situations.”
Apeer has added Silka to the door builder function on its website and to its quoting and ordering program.