A real tonic

Glazing retailers across the country are reaping the benefits of joining the Genesis Installer Network (GIN) from Bison Frames, according to Marcus O’Boyle, the company’s business development and marketing manager.

“Approved installers of the Genesis Installer Network benefit from qualified homeowner leads as a result of our targeted consumer marketing campaigns,” he said. “Offering products from our Genesis Collection and membership to ‘GIN’ gives retail installers a competitive advantage and association with the respected Genesis retail brand.”

Launched in 2015, the Genesis Installer Network is free to join and member companies receive a dedicated company page and gallery on the Genesis Collection website. This gives installers the opportunity to enjoy greater visibility and generate additional local sales leads.

“We are a customer-focused business and our mission is to help our installing partners grow by providing proactive marketing support, product excellence, technical advice and reliable customer service,” Marcus said.

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