Ace Windows has built a close partnership with Hurst Doors, rooted in a mutual focus on providing high-quality, customisable doors. Together, they prioritise reliability and consistently aim to exceed customer expectations, even in a challenging market.

Ace Windows, founded in 1972, has over 50 years of experience supplying and installing a high-quality range of windows, doors, and conservatories throughout the North East and surrounding areas, including Gateshead, Newcastle, and Durham.

As a family-run company, it operates on traditional values of honesty, integrity, and value for money, with a strong commitment to providing customers with quality products and excellent service.

“We’ve been around for quite some time, and our focus has always been on providing the best possible products and services to our customers,” says Adrian Mattock, sales manager at Ace Windows.

“When it comes to doors, Hurst Doors has been an essential partner for us. It’s crucial that we have complete confidence in the products we’re selling. When we talk to a customer, we need to be certain that what we’re promising is exactly what they’ll get. With Hurst, that confidence is always there,” Adrian explains.

Hurst Doors offers a level of flexibility that is increasingly important in today’s market, where customers have specific ideas about their home’s aesthetic.

“Whether it’s the ability to mix and match glass, handles, colours, or door styles, Hurst provides a range of customisable options that allow us to meet the unique preferences of each client,” Adrian continues.

“The market has changed. Customers are more selective, and they often come in with a particular door in mind, perhaps something they’ve seen on a neighbour’s house. Hurst gives us the flexibility to cater to these specific requirements, which is a huge advantage in a competitive market.”

Mark Atkinson, sales director at Hurst, echoes this sentiment: “We understand the importance of providing options that meet the diverse needs of our partners and their customers.

“Our goal is to support companies like Ace Windows by delivering high-quality, customisable doors that exceed expectations.”

One of the tools that has enhanced Ace Windows’ partnership with Hurst Doors is the Hurst Live online portal.

“Hurst Live has been a game-changer for us,” says Adrian. “The portal makes it incredibly easy to order doors, track their status, and even generate enquiries. Customers can build their door specifications through the portal, and we can then quote directly from that. It’s efficient and helps us maintain a high level of service.”

Mark Atkinson continues: “We are committed to delivering a reliable service to our customers, so we have our own transport fleet, and we’re consistently achieving a 99.9% on-time, in-full delivery rate.

“This reliability is something we take great pride in, and it’s crucial for businesses like Ace Windows, who depend on timely deliveries to keep their customers satisfied.”

The portal’s user-friendly interface also provides access to marketing materials, which have proven invaluable for Ace Windows in their sales process.

“The marketing support from Hurst is excellent,” Adrian adds. “The door brochure is well-designed and easy to navigate. Once a customer has an idea of the style they’re looking for – whether it’s a cottage door, a traditional front door, or something more modern – the brochure helps guide them through the selection process.

“The colour palette is also very effective, and we keep a library of doors we’ve sold so that customers can see what these doors look like in real settings.”

“There’s a mission, vision, and value statement clearly shown on the Ace Windows website, which heavily centres on integrity and being totally honest with customers,” says Mike Crewdson, Chairman of Ace Windows.

“Even when we make mistakes, the reputation we’ve built is one where we own up to it and tell the customer what we’re doing to put it right. People really do appreciate that.”

This ethos extends to their relationship with Hurst Doors, where trust and communication are key.

“The strong contacts we have built up over the years have been instrumental in ensuring a smooth and reliable supply chain,” says Mike.

“We’re always looking to improve and adapt,” Adrian says.

“And with partners like Hurst Doors, we know we have the support and the tools we need to stay ahead in the industry.”

“The trust we have in Hurst’s products and their dedication to reliability gives us the confidence to promise our customers the best. It’s this kind of partnership that keeps us competitive and ensures our customers are always satisfied.”