Tommy Trinder signed up the 400th subscriber to the Framepoint app in November.
“In a tightening market, it’s the desire to stand out from the competition which is fuelling growth,” said founder and CEO Chris Brunsdon. “Work isn’t just coming through the door anymore and installers are looking for an edge; something to impress customers and keep those conversion rates up. Framepoint is built to help installers sell with wow – it’s the tool for the job!”
According to Chris, the value of work quoted by installers on Framepoint is on the rise too; over £114 million of supply and fit work was quoted via the platform in the month of November, a new monthly high.
Average quote values have also increased to £6,965 over the last three months, compared to £5,795 in the same period last year.
“Framepoint subscribers have always been able get a bit more on every job because it’s so easy to show off premium features such as foils, dual colours, dummy vents, mechanical joints, flush casements, surface mounted bars in a very visual way,” said Chris.
“But clearly double-digit inflation and the impact of ongoing instability in the price of glass, resin, aluminium and steel are all filtering through to the price the homeowner is paying for their windows and doors.”
Tommy Trinder data shows that 19,000 homeowners have received a quote generated by Framepoint in the last three months and, notably, around half of them were provided with visualisations to accompany their quote.
“The makeover tool, where installers provide a mock-up to the homeowner of their new windows in situ, is definitely becoming a staple part of the quoting process,” said Chris. “Nearly 50% of homeowners receive them, currently.
“When you consider the ease with which consumers are able to model other significant purchases like cars or kitchens, it feels inevitable that offering the client a visual of windows and doors will become the norm.”
