Stuga Machinery has appointed Danny Jones as sales director, building on its established technical consultancy and customer support capability as part of the Voilàp Group.
Danny has been a central figure at Stuga for two and a half years, helping shape a more consultative way of working with customers – one that prioritises production reliability, informed investment and long-term performance over short-term machinery decisions.
“I’ve always believed that if you do what’s right for the customer, even when it means not selling another machine, you build trust,” says Danny. “And when they’re ready to invest again, that trust matters.”
As fabricators continue to face pressure on margins, labour and output, Danny adds that Stuga’s role has increasingly centred on helping customers make better use of existing resources while planning future investment with confidence. His background in service engineering, maintenance and project delivery has been key in supporting customers through more complex production challenges, particularly where automation and workflow changes are introduced.
The appointment comes as Stuga deepens its relationship with Voilàp, reinforcing the stability behind its UK operation and expanding access to a broader, more flexible machinery portfolio.
According to Stuga, customers now benefit from greater choice – from standalone and entry-level equipment through to scalable, higher-volume systems – supported by strengthened engineering capability and long-term backing.
“We’ve come out of a very difficult period with the best possible outcome, working with Voilàp,” Danny explained. “We’re no longer constrained in what we can offer, which puts us in a much stronger position to support customers properly.”
