Whitesales rebrands rooflight range

Whitesales has rebranded its em.glaze Economy rooflight to em.glaze Resi to help highlight its position as a product suited for the residential market. It comes after a comprehensive review that found the term “economy” no longer reflected the high-performance qualities of the product.

The company’s em.glaze Resi features an glass-to-edge design, combined with a thermally broken aluminium frame, and low U-values of 1.3 W/m²K.

Pre-glazed at the factory for fast and hassle-free installation, em.glaze Resi is available in fixed, manual, and electric opening options.

Steve Pickering, sales & marketing director at Whitesales, said: “em.glaze Resi delivers the kind of quality that discerning homeowners expect. We felt the original name undersold the product’s high performance and contemporary aesthetics.

“The rebrand to em.glaze Resi aligns with Whitesales’ continued commitment to offering high-performance solutions that meet the evolving demands of the residential market. We’re confident that em.glaze Resi will provide homeowners with the premium solution they deserve.”

The em.glaze Resi range is compatible with Whitesales’ proprietary timber sloping curbs and PVC-U vertical upstands. The product is available in 11 standard sizes with delivery in 3-5 days, with bespoke units available for more complex projects.