Universal Trade Frames unveils new logo

Universal Trade Frames has unveiled a refreshed logo, part of a brand evolution designed to reflect the company’s commitment to innovation.

The new look aims to bring a fresh feel across all channels and set the stage for the launch of an updated website.

Since its founding in 1996, Universal Trade Frames has invested significantly in its offer with a product portfolio that includes the Residence Collection, Optima Flush from Epwin, and Spectus vertical sliding sash windows.

Richard Hammond, sales director at Universal Trade Frames, said: “We want to be sure that our brand feels current and relatable, not just through our products but in the way we present ourselves.

“Our new logo marks a fresh direction, something that aligns with today’s aesthetics but still feels true to who we are.”

The new logo is the first in a series of updates, with a redesigned website set to launch soon.

According to Universal Trade Frames, the website will be more user-friendly, offering updated resources, straightforward navigation, and tools that will make the ordering process easier for installers.

It is also aiming to create a more convenient and supportive digital experience that keeps pace with the needs of today’s trade market.

“Our rebranding isn’t just about changing the logo or colours; it’s about connecting more closely with our customers,” said Richard.

“We’re putting effort into every detail, from the new look to how the website functions, so that our customers have a great experience from the moment they interact with us. We want our brand to reflect that we’re right there with them, ready to support them every step of the way.”