Ultraframe has successfully completed a four-day UK training roadshow, welcoming over 250 customers across Sheffield, Edinburgh and Swindon.

Designed in a new mini-exhibition style, the events brought the full range of Ultraframe and hup! products into one space, supported by a separate presentation room running short, practical workshops throughout the day.

Instead of a traditional classroom-only approach, the roadshow gave attendees the flexibility to build their own learning agenda. Individual product stands enabled visitors to spend time with the products most relevant to their business, while a schedule of bite-sized workshop presentations delivered guidance across the full customer journey, from marketing and selling to surveying, Building Regulations and installation.

The exhibition part of the days provided an opportunity for customers to explore and learn more about Ultraframe’s product portfolio and support tools, including:
• hup! base and ground screws
• hup! walling
• hup! brick slip rail system
• hup! new brick slips range – now available to buy direct.
• Glass Roof
• Livinroof
• Ultraroof
• Flat Roof
• Marketing support and sales tools
• RPS design software
• Guidance around Building Regulations

Short, focused training sessions ran throughout the day, with teams sharing best practice on improving sales confidence, specification and surveying accuracy.

Feedback from attendees is said to have been ‘incredibly positive’, with many highlighting the roadshow’s flexible, exhibition-style approach as a preferred format because it maximised learning while allowing meaningful one-to-one conversations around specific products and business needs.

Daniel Caldwell, Ultraframe sales director, said: “We deliberately tried something new with this roadshow, combining an exhibition-style environment with short, practical workshops running all day. The response has been fantastic. Customers told us they got a huge amount out of it, and many said this format is the best way to learn because they can focus on what matters most to their business.”

Ultraframe says it will share details of future roadshow events in due course.