Deceuninck has appointed Trevor Ranns as business development manager, who has 30 years’ experience in the PVC-U window industry across fabricators and systems companies.

Trevor joins from Norfolk-based fabricator Ashford Commercial, where he is said to have spent 10 years developing relationships with commercial contractors and helping the fabricator to diversify operations to optimise opportunities. Significantly, Trevor helped the company to more than double turnover over a four-year period.

At Deceuninck, Trevor will be tasked primariliy with helping customers to maximise opportunities to improve margin and profit.

“Winning new business is always good, but it mustn’t be at the expense of the relationship you have with your existing customer base,” he said. “I’ve already seen many of our fabricators, and I’ve had a very warm welcome.

“Deceuninck has got some great products, and I’ve been impressed with its overall service. I’ve already found new opportunities for some of our customers, including new business sectors, and new products.

“Two key growth areas that our customers can really make the most of are Deceuninck’s strength in colour, and flush casements.

“Colour is still a significant growth area in the window industry, and Deceuninck’s 30+ colourways from stock is winning our customers business, and improving margin. Meanwhile, more than half of what Deceuninck sells is flush – including our Heritage Window Collection – which underlines the interest shown by homeowners.”

Trevor started out as a technical service engineer in the early 1990s. Part of his responsibilities was to help fabricators switch between PVC-U systems, which helped him understand the challenges they had to go through. He later worked at another systems company where he helped develop and launch new products.

“Trevor and I worked together 25 years ago, and I know that his window experience is priceless,” said Deceuninck MD Rob McGlennon. “Deceuninck is positioned to help fabricators win more work with more margin, and Trevor is the perfect business development manager to help them do that.”