Trade counter partnership

In its biggest ever distribution deal, Composite Wood Company has joined forces with Eurocell to put its timber alternative decking, fencing and balustrade into all of Eurocell’s 170 trade counters covering the UK.

“Composite Wood decking and fencing is an exciting addition to Eurocell trade counters,” Lee Robinson, senior product category manager at Eurocell, said. “For installers, it’s fast and easy to fit, and homeowners love having a natural wood feel without the hassle of maintaining it.

“Composite Wood Company has invested heavily to develop the right range and maintains a consistently high level of stock. That means Eurocell customers get quality products, when they need them.

“We see huge potential for Eurocell customers to win business with this range. Composite Wood Company has already demonstrated impressive demand from homeowners with a G Award-winning retail campaign. There are already more than 13,000 fans on the Composite Wood Company Facebook page.”

Eurocell and Composite Wood Company kicked off the partnership at FIT Show 2017, where the two companies’ stands were opposite each other.

Composite Wood Company is running a series of training sessions for Eurocell, covering the whole of the UK.

“Branch staff will be able to show Eurocell customers how easy the decking, fencing and balustrades are to fit together, and to help with enquiries about the range,” Lee said.