Things are changing

By Avocet Hardware Group.

With so many businesses adversely affected by the Covid-19 pandemic, we have all witnessed the dramatic collapse of so many established companies either directly or indirectly affected by the virus.

One company bucking the trend is long established West Yorkshire based business, Avocet. As the pandemic forced many businesses into closure or reducing their operations dramatically, Avocet took the time to re-evaluate its business and simplify how Avocet would look and trade moving forward.

CEO Rythm Jain Saigal said: “Lockdown for us was just as daunting as it was for everyone. We were watching our customers close their doors for the foreseeable future in accordance with government guidelines and seeing the knock-on effects to our order books.

“Fortunately, we had future plans for the business that we ended up bringing forward very quickly.”

Recognising that diversification was key to strengthening its business, the Avocet Hardware Group was born, and as of August will be launched to its customers with new additions to the portfolio.

The Avocet Hardware Group comprises Avocet, home of the award-winning ABS cylinders and its range of door and window hardware, and Eliza Tinsley, supplier to the trade of fencing and hardware products.

There are also two new business additions: companies that were purchased during lockdown.

“We escalated our efforts to complete the acquisition of Reedy Supplies (now rebranded as Reedy Pro) and Greenman Garden tools during the lockdown period, and we’re delighted that we can now launch these to our customer base as part of the new look group,” Rhythm said.

“Reedy Pro is an exciting range of agricultural equipment, and Greenman offers beautiful artisanal gardening tools. The main point here though is that any of our customers have access to the entire company range regardless of which company they usually do business with.”

To coincide with the launch, new websites have been developed with future plans to consolidate all the brands into one ecommerce platform.

“We want to make it as easy as possible to deal with us moving forward, so although we’re launching the Avocet Hardware Group in August, we’re still very much at the start of this new journey and we’re excited by the opportunities it will present us and our customers,” Rhythm said. “And our main aim is to develop simple tools allowing our customers the easiest ordering experience they can possibly have.

“We’re excited by the journey ahead and although we’ve had to bring our plans forward by some margin due to the pandemic, we’re convinced that for our employees and our customers, we’re building a solid foundation for all future endeavours.”