Surge in sales
Endurance Doors enjoyed a successful 2016, with sales touching 40% growth.
November sales were up 63% on the previous year, taking group turnover over £1million for the first time, and December proved to be a strong finish to the year, up 40% on 2015.
Endurance Doors puts the growth down to a number of key reasons, including product development and a marketing programme that generates sales enquiries for its network of preferred installers.
Composite doors remain a strong product category for the home improvement sector and this trend is set to continue for the years to come. Much of the growth for Endurance Doors has come from an underlying demand from consumers for better performing entrance doors, while the solid-core segment of the composite door market is taking share form the first-generation GRP composite doors, the company said.
Stephen Nadin, managing director of Endurance Doors, said: “Not only has new business bolstered the figures, but our existing customers are performing strongly, thanks to our polished marketing programme, award-winning customer service and harnessing a product that’s proven, even in the most demanding of locations.”