Standing out from the competition

Northampton based installer, Martindale Windows, is said to be enjoying the benefits of the new conservatory visualisation and lead generation tool from Augmented Reality Creations (ARC).

Sitting within an installer’s website, ARC Design helps homeowners design and fully customise their own conservatory within minutes, before submitting the design to the installer to request a quote.

The homeowner can then view their design in 3D augmented reality, allowing them to see a virtual conservatory in situ on their house.

Martindale Windows director, Russell Tarry, commented: “Since having ARC Design installed on our website, the software has really helped us stand out from our competitors.

“The unique tool gives control to our customers, allowing them to design their own conservatory and view it using the unique augmented reality feature, all the while spending more time on our website and engaging with our products, making it less likely that they’ll choose one of our competitors.

“As a result, the software has seen us increase lead generation, while boosting our brand reputation and trust in our business.

“For 40 years, we’ve prided ourselves on providing a wide range of conservatory options, helping homeowners transform their properties. Now with the addition of ARC Design, we’re able to provide a much more unique service – through the software, our customers’ design preferences are automatically sent to us, meaning that when our sales reps do meet with them, they’re going in already knowing what the customer wants, thereby delivering a much better service.

“ARC design has definitely been a worthwhile investment, and getting it set up with the team was impressively quick and easy,” he continued.

“We’ve already seen the benefits of this unique software, and I look forward to seeing how ARC Design will help transform Martindale Windows moving forward.”