Steve Winslet, group MD of Victorian Sliders, comments on the state of the market.
Thereβs no doubt that, for the construction sector, 2023 is proving harder than 2022 β if not any year since the pandemic began.
Anecdotally, many in glass and glazing are saying the market is around 15%-20% down on where it was this time last year.
For a more rigorous assessment, we can look to the CPA. Theyβre predicting a 6.4% drop in overall construction output in 2023, and a 17% fall in private housing.
In their account, last autumnβs disastrous mini-budget, interest rates reaching a 14-year high, rising mortgage rates, falling real incomes and a cost of living crisis have combined to produce a sharp drop in demand.
However, itβs not all doom and gloom. While the decline is steep, itβs predicted to be less severe than 2008, 2012 and 2020. Also, before the current market instability, construction output was at the highest level in history.
For many businesses, the huge demand produced by the first phase of the pandemic bordered on unmanageable.
Itβs possible that a moderate downturn may actually provide time and space to recover from that disruption, and be more streamlined and efficient moving forward.
Whatβs more, the CPA is predicting that the decline in repair, maintenance and improvement will be less severe β offset, researchers suggest, by strong demand for products that can improve energy efficiency.
In other words, while a shrinking market is hardly good news for UK glass and glazing, thereβs likely to be continuing demand for products that can offer high energy efficiency, giving us a route to continuing success.
We also know from experiences of previous recessions that while some sections of the population see incomes squeezed, the higher end of the market is much less affected
At Victorian Sliders, we feel weβre excellently placed to support our customers through a more challenging 2023. EcoSlide is extremely versatile β its stylish sash window aesthetics are highly sought after at the higher-end of the market, where consumers still have money to spend.
Itβs increasingly winning attention in the new-build sector, meaning EcoSlide customers have two potential avenues for selling them, and arenβt solely reliant on residential RMI.
And itβs also highly thermally efficient, meaning theyβre able to capitalise on growing demand for energy efficiency.
With EcoSlide, installers around the country will continue to make valuable sales, then go on to thrive when market growth returns.