Reynaers Aluminium UK has been shortlisted in the Promotional Campaign of the Year’ category at this year’s G Awards.

The company’s ‘Part L – Be Reassured with Reynaers’ campaign was designed to guide customers through changing building regulations and included a series of successful online and in-person events.

The aim of the campaign was to reassure Reynaers customers and key stakeholders, outlining how changes to Part L would impact their business, whilst detailing how Reynaers’ profiles and accessories could help them to comply with the new regulations.

One of the biggest talking points of the campaign was a series of regional roadshows which ran in March. The face-to-face events, some of the first to take place on this topic after the pandemic, were fully booked with fabricators, installers and architects attending from across the UK.

Reynaers supplemented this by hosting an online webinar to ensure as many of its customers had access to the support and information.

“As a leading aluminium systems supplier, we see it as our responsibility to keep our customers up to date regarding changes that affect their business, particularly in the application of our products,” explained Richard Hall, managing director for Reynaers.

“Our technical services director, John McComb, was part of the regulatory committee involved in devising the changes, so we were perfectly placed to be a leading voice for the industry and were one of the first to lead conversations on the topic. It’s an honour to be shortlisted for such a prestigious award and we wish all the nominees the very best of luck.”