Having joined the Reynaers Aluminium UK leadership team in 2024, Wayne Irvine has recently taken on the role as sales director to spearhead the UK sales and architectural consult teams and drive growth in sales of its premium aluminium window, door and façade solutions.
In line with this new appointment, the sales team and consult project management team has been re-structured to optimise the support for its customer network and drive greater specification of Reynaers products to be delivered in close partnership with its fabricators.
This new structure is designed to ensure close collaboration between the regional teams bringing together a wide range of skills and industry experience to optimise Reynaers specification sales and support network. There are now four UK regional teams covering: Northwest; Northeast; Central and South. In addition, there is also a member of the consult team who covers the Central London region.
Reynaers sales and consult teams offer product and specification advice and assistance to fabricators, architects, project developers and building professionals throughout the UK.
Wayne, who has more than 40 years’ experience in fenestration, said: “Our dedicated sales and consult team is on hand to guide customers through everything from advice about the design, placement and performance of windows, doors and facades, to structural stability calculations, and even down to the fine details such as choice of handles and finishes.
“Having offered advice and support on some of the most iconic architectural projects of the last 30-plus years including Hadrian’s Tower, The Lexington, Croydon Towers and Wembley Park, the team offers extensive expertise, underpinned by support from our technical department. Customers can be confident of accessing a personalised service to find the best performing, best looking and best value solution for each and every project.
“By working more closely as a consultancy team we feel we can provide a complete match between products and projects, complemented by expert support and advice on key considerations such as compliance and sustainability.”
The sales and consult team will continue to be supported by Reynaers technical department. This support is strengthened by the company’s product development and Knowledge Centre, which delivers a range of training courses to support fabrication and installation of Reynaers products.
Wayne added: “We believe in ‘Together for better’ at Reynaers, delivering solutions which are fit for the future through the application of design, technology and innovation. This also applies to how we support our customers throughout their projects, with the commercial and consult project team another example of how we can all grow together through a tailor-made service.”
