Rebrand goes North

The Glazerite UK Group has completed the latest phase of a large-scale project to rebrand all premises and delivery vehicles by the end of 2018.

Glazerite’s north west manufacturing arm, based in Bolton, has been the latest site to receive the new company-branded signage and directional and safety signage, in addition to a new 26 x 6 foot advertisement positioned to face out on to a major road network.

Group marketing manager Michelle Wright said the reason behind the rebrand was twofold.

“We planned to rebrand our site signage this year and refresh the livery on our vehicles as part of our transition from Glazerite Windows to The Glazerite UK Group,” she said. “We’d decided to take more of a retail focus with our vehicles to generate interest with homeowners across the country for our installers.

“Following the relaunch of Independent Network (IN) last year, we decided to rebrand our fleet of vehicles to align with the new look and branding of Independent Network.”

Moving on from its previous trade style, the new fleet is retail-focused, featuring lifestyle imagery and links to the IN branding and logo. This new look is also used on the large advertisement at the Bolton site, which is viewed by the many motorists of the busy M61 motorway.