Rebrand for Jade Engineering

Jade Engineering has unveiled a new corporate identity and website. Jade is one of the window and door industry’s most prolific brands but, according to the firm’s owners, even its most ardent clients know little about the company beyond their own specific touchpoint.

Jade’s Sean Mackey commented: “Our machine tools are to be found in every PVC-U fabricator and the majority of aluminium frame makers too.

“But we often hear the phrase ‘I didn’t know you did that’ when we are simply chatting about day-to-day business issues. So, we decided to up our game, and take the guesswork out of it.”

In addition to the products for which it is best-known, Jade Engineering designs and manufactures a range of standalone, task-specific machines that are ‘revered’ for their simple and effective efficiency.

“Our end millers, bead saws and more unusual kit such as the Jade reverse butt cleaner, are inexpensive solutions to problems many fabricators often don’t know they have,” explained Jade Engineering’s Adam Jones. “Our new website will show the whole range, also including videos of some of the machines we supply.”

The website is divided into three main groups: Jade Tooling; Jade Machines; and the firm’s fast-growing Jade Consult division. This, says Sean, has been growing spectacularly and is what the website will probably explain the most effectively: “When chatting with customers, they will often mention a production issue that they have been unable to resolve,” said Sean.

“We believe there is always a solution, and we will then design, manufacture and install it for the client. This has led to larger and more ambitious projects, now including a number of complete production lines and start-up factory kit outs. It’s very big business and we are the only firm that has the expertise to offer it. Tell us what you want, how much you have to spend and we will design, supply and commission it for you.”

The new website also presents some case-studies contained in the website’s ‘Problem? Solved.’ section.

“We also felt that the time was right to redesign our overall image,” said Sean. “It’s fresher, clearer and better reflects what we are today.”