Leads 2 Trade, the provider of double-qualified sales leads to installers, has reported one of its strongest ever starts to a year – as the business marks its 20th anniversary.

According to Leads 2 Trade, January 2026 delivered the second highest number of ‘customer’ leads released to members in the company’s history, representing a 25% increase on January 2025 and only marginally behind the solar-driven peak of 2023.

In addition, the business achieved its highest ever number of leads appointed, or hotkey transferred to members in a single month, ensuring more quotes were sat and more business written, with less internal resource required from installers.

Andy Royle, managing director of Leads 2 Trade, said:

“To see this level of performance at the very start of our 20th anniversary year is incredibly rewarding. January is traditionally busy, but these figures are outstanding by any standard.

“The volume of fully qualified appointments and hotkey transfers we’ve delivered means our members are spending more time in front of homeowners and less time chasing prospects.”

Demand is said to have been particularly strong in conservatory roofs and solar, both seeing a 50% increase in consumer enquiries and quote requests. While double glazing interest has remained steady year-on-year, Leads 2 Trade has recorded a higher proportion progressing through to quotations and booked appointments.

Notably, one of the company’s larger members closed January with a cost of sale under 13%.

“Our focus has always been quality over quantity. The fact that members are achieving exceptional cost of sale figures demonstrates the strength of double qualification and the value of delivering genuine, sales-ready opportunities,” added Andy.