New commercial division announced
Velux and JET-Group have announced a new visual identity and logo for the commercial division they will build together under the Velux brand.
Velux Commercial was announced at BAU 2019, and the division will expand the application of daylight solutions to larger public, industrial and commercial buildings.
The Velux Group’s entry into the commercial marketplace was in 2012, with Velux Modular Skylights (VMS). VMS is, in part, the result of a design and research collaboration with Foster + Partners that furthered technology and detailed design across a range of products. These now contribute to achieving high environmental standards within contemporary architecture.
With the recent acquisitions of JET, Vitral and Wasco, Velux Commercial will broaden Velux’s product range, continuing to offer architectural glazing, in addition the commercial range of industrial flat roofs, acrylic domes and continuous roof lights for which JET is a leading player in Europe.
Ralf Dahmer, CEO of JET-Group will head up Velux Commercial.
Henrik Øvlisen, vice president of Velux Modular Skylights, said: “Our strategy is to grow our business by bringing daylight to people in commercial buildings, and by joining forces with JET, we gain scale and we enter a whole new segment.”