New brand identity for Distinction

Distinction Doors has unveiled a new brand identity. According to Distinction, it has been designed to reflect its premium position in the marketplace and appeal to the consumer market.

Instead of the blue and grey Distinction Doors logo with a door surround, the identity is now 100% black and simply states, ‘Distinction Doors’ in a geometric sans-serif typeface called Gotham Book.

The typeface is said to be inspired by architectural signs of the mid-20th century.

The composite door supplier says this design is a visual representation of the Distinction Doors tone and voice adding that it is ‘clean, clear and easy to read’ and that it ‘gives confidence’.

The new logo has also been designed to work well across different platforms, materials and mediums.

Bethaney Larkman, marketing manager at Distinction Doors, said: “Updating our brand identity represents how we as a business are evolving. We have strong business recognition in the trade sector, but independent research proved that we also needed to elevate the brand and create consumer pull for our customers.

“Our refreshed look – created in-house by our design team – is more premium. It works across multiple touchpoints while staying true to our values and core business. It’s also representing a statement of intent, proving our commitment to supreme quality, both inside and out, exceptional value, service and experience.”

According to Distinction, all digital channels have been switched over, and the new visuals will start to appear on stationery, literature, vehicles, displays and point of sale. The company’s door-designer configurator is also being updated and a new website is due to launch later this summer.