Invest and expand

Garnalex has continued to invest in its new aluminium window and door systems, despite lockdown and economic uncertainty.

The company was on track and launching Sheerline Classic, its beadless aluminium window system in July. This will be followed by the launch of Sheerline’s Prestige window and door system at the end of the summer.

The latest investment in Sheerline includes an integrated 85,000ft2 assembly line, warehouse, and control centre. The company has also expanded its fleet of Combilift forklift trucks which, together with the bespoke GarnerSys software operational management system, ensures maximum efficiency in its factories, warehousing, and logistics, the company said.

Garnalex has also welcomed Tony Basile who will work alongside Paul Greenaway as Sheerline technical sales managers. They will be responsible for driving sales by giving customers technical assistance and support in setting up Sheerline fabrication.

Garnalex CEO Roger Hartshorn said: “The Covid-19 pandemic is the biggest challenge the UK has faced since World War Two. But in the face of adversity we’ve continued to invest and press on with the launch of Sheerline and the opening of a large new factory assembly, warehousing, and control facility, and invested in two new, additional Combilift forklifts.

“We’ve put our foot to the floor to keep Sheerline Classic on track for launch this month. All the price matrixes, sales aids, samples, showroom, sales literature, video training suite, and technical guides are ready, and many of these break new ground too. Our new website will launch later in July.”

Roger also said that Garnalex was taking an integrated approach to sales and support, with technical experts giving customers support, rather than just the hard sell.