Highland high growth

Scottish Highlands home improvement company, ERG Scotland, has become the latest addition to the Conservatory Outlet Network of retailers.

ERG will kick start its welcome with a new website and bespoke ERG branded brochures. Also planned are an enhanced PPC and multi-channel digital campaign, a series of retail videos, and investment and updates to the Invergordon showroom.

Ian Joy, director at ERG, said: “We’re really pleased to be working with Greg, Mick and the team at Conservatory Outlet. Their network business model means we’ll receive not only lead generation and marketing support, but also direct access to a wealth of knowledge and experience from the other retailers within the network.

“The team at CO has already delivered a fantastic sales and marketing launch event, which has left our sales team motivated and fired-up for a big year ahead. To be working with a supply partner that understands our business and works with us to achieve growth is really refreshing. We’re looking forward to taking our business to the next level of growth with a great product backed up by fantastic marketing support.”

ERG is the fourth Scottish retailer in the Conservatory Outlet Network, allowing ERG (Invergordon), Bon Accord Glass (Aberdeen), Mitchell Glass (Galashiels) and Crystal Clear Windows (Hamilton) to share best practice without conflict of interest, to form a strong Scottish alliance and support group within the network.

Conservatory Outlet managing director Michael Giscombe said: “We’re really excited to be able to welcome ERG to the Conservatory Outlet family. It’s been clear since the start of our dealings with Ian and Greer that they will be an immensely valuable asset to the network. It’s great that we now have four really strong installers within Scotland that can all help each other to grow.

“We’re always in pursuit of our ultimate goal for full national network coverage, and our latest union with ERG is another huge step towards reaching this.”