Glass Times has launched a completely redesigned website, reinforcing its position as the UK’s leading trade journal for the window, door and glazing industry.
The new platform has been rebuilt from the ground up to deliver faster performance, smarter functionality and a richer digital experience, tailored to how the industry consumes content today.
Designed with modern digital behaviour in mind, the new Glass Times website places video-led and multimedia content at its core. From Glass Times Live video interviews to in-depth features, breaking news, product launches, people moves and installation projects, the platform brings the industry to life across both desktop and mobile.
Visitors to the site will be able to access:
• The latest industry news and analysis
• New product information and launches
• People stories and appointments
• Installation and fabrication projects
• Long-form features and opinion pieces
• Glass Times Live video interviews
All content is presented within a cleaner, faster and more intuitive digital environment, ensuring improved engagement and easier navigation.
Alongside editorial content, the Glass Times Directory has also undergone a major overhaul. The new directory features an interactive map, clearer and more detailed company profiles, and improved navigation, making it easier than ever for users to find suppliers, manufacturers and service providers across the glazing sector.
The new website also introduces a unique proposition for industry marketers. For the first time in the trade press, users will be able to upload and manage their own paid-for content, including PR, video and recruitment, within relevant site sections such as products, projects, people, glass and machinery.
Content can be further amplified through the Glass Times weekly newsletter and LinkedIn channels, while built-in analytics provide valuable insight into reach and performance.
In addition, the site offers multiple opportunities for targeted advertising banners within relevant content areas, delivering flexibility, transparency and measurable results for manufacturers, suppliers, installers, marketing teams and PR agencies.
Glass Times’ digital relaunch builds on an already formidable online presence. The brand consistently ranks as the highest-performing trade website in the sector for domain authority, organic search visibility, organic traffic and user engagement. This is supported by a vast archive of historic content, regularly updated authoritative reporting, the weekly Glass Times e-newsletter sent to more than 16,000 subscribers, and a growing, highly engaged LinkedIn audience.
Luke Wood, editor of Glass Times, said: “Glass Times magazine is well regarded as the industry’s leading trade journal, reflected in the size and quality of the monthly print edition. While print remains highly authoritative, digital platforms are more important than ever for speed, multimedia, analytics and engagement.
“The new Glass Times website has been designed to optimise all of these, while also giving users the unique opportunity to upload and manage content, offering unrivalled flexibility and transparency for businesses and marketing and PR agencies.”
