Eurocell has expanded its residential aluminium systems and composite door offering through the acquisition of Alunet Group and its stable of home improvement brands.
The acquisition marks a key moment in Eurocell’s ambitious five-year strategy to grow the business to £500m in revenue and enable the system company to expand its manufacturing and distribution capabilities with premium quality aluminum window and door profiles, components for the fabrication of residential garage doors and expanded production of solid timber-core composite doors.
It positions Eurocell as a leading composite door supplier, now providing a full range of foam-filled and solid timber-core, alongside its PVC panel doors. It also marks Eurocell’s entry into the aluminium garage door market, further expanding its home improvement product offering.
The Alunet Group brands include;
- Alunet Systems: An innovative aluminium systems house focused on the residential sector, with a full range of luxury window and door solutions, including bi-fold and sliding patio doors, sold under the Aluna brand
- Comp Door: A fast-growing manufacturer of premium solid timber-core composite doors
- JDUK: A supplier of premium sectional aluminium garage doors including sectional, side hinged, entrance and roller door components
- UK Doors (Midlands): A manufacturer fabricator of aluminium roller shutter garage doors
Darren Waters, chief executive officer at Eurocell, commented: “Alunet Group is a great fit for Eurocell. It significantly strengthens our position in aluminium for the residential sector, enhances our composite door offering, and adds a premium range of aluminium garage doors to our portfolio of home improvement products. This gives our trade partners further products to grow their businesses and more choice for their customers.
“Homeowners are more savvy and knowledgeable about how they want to improve their homes than ever before and our aim is to provide customers with the products they need to meet developing trends and the desires of the market – whether that’s for PVC-U, aluminium, or composite options.
“Alunet Group has grown rapidly since its establishment in 2016 thanks to its expert team. As part of Eurocell, we will leverage its well established product offering by expanding the routes to market through our strong market positions in new build, trade fabrication and our branch network distribution.”
The acquisition of Alunet Group sees its 200 strong team of aluminium residential product and composite door specialists join Eurocell, with its chief executive, Steve Hudson, taking up a position on Eurocell’s executive management team.
Steve said: “Alunet Group has always been an agile customer driven business which is one of the reasons why our brands have grown so quickly. Eurocell’s vision, strategy and values completely align with what the leadership team at Alunet Group is aiming to achieve and we believe that becoming a part of Eurocell’s market leading manufacturing and distribution capabilities, will provide incredible opportunities for both Alunet Group and Eurocell customers. It’s a really exciting moment.”
