Deceuninck double short-listing at G23

Deceuninck has been short-listed as a finalist in the Sustainability Initiative of the Year and Promotional Campaign of the Year categories at this year’s G-Awards.

Deceuninck claimed the highly contended Sustainability Initiative of the Year at G22 in recognition of the commitments it has made to lower its operational impact on the environment through the corporate carbon reduction scheme, Science Based Targets.

Since then, it has successfully lowered the carbon footprint of its operations by 21% compared to its 2021 baseline.

Deceuninck has also committed to support fabricators and installers to become greener, launching the Deceuninck Energy and Carbon Footprint Calculators as well as developing a raft of own-brandable marketing tools.

Drawing down on Deceuninck’s lead on sustainability, this includes sustainability brochures; website content and social posts; sustainability explainer videos; presentations and point of sale tools; segmented across b2b and b2c audiences, forming the foundation of its entry in this years’ Promotional Campaign of the Year category.

Rob McGlennon, managing director, Deceuninck, said he was delighted that Deceuninck’s track record on sustainability had been recognised for the second year in a row.

He said: “Sustainability and the journey to Net Zero will define our sector for the next decade. We are working hard to lower our carbon footprint and to lessen the impact of our business, while also investing in the creation of tools, which support Deceuninck fabricators in doing the same.

“This includes giving fabricators and installers the marketing and lead generation tools to convert a track record on sustainability into a commercial advantage.”

Independent research commissioned by Deceuninck and conducted by YouGov, shows that lowering their carbon footprint is a factor in purchasing decisions for almost 70% of UK homeowners.

Separate research by Deceuninck shows that while fabricators and installers want to lower their carbon footprint, many struggled to know where to start and were put off by the complexity involved in the process.

Deceuninck has created a unique Carbon Calculator which allows window companies to work out their headline carbon footprint simply and easily, using metrics that they should already be collating.

For its part the systems house has committed to cut the CO2 emissions from its own operations (Scope 1&2) by 60% by 2030 from a 2021 baseline under the corporate carbon reduction scheme, Science Based Targets (SBTi).

It has also pledged to cut emissions from within its supply chain (Scope 3 emissions) by 48% per tonne by 2030, as part of its wider journey to net-zero greenhouse gas emissions by 2050.

Rob McGlennon, managing director, Deceuninck, said: “Sustainability is fast becoming a prerequisite for growth and profitability.

“We are committed to making sure our customers are part of that journey, something which we are delighted has been recognised in our finalist status across two categories at this year’s awards.”

Deceuninck Ltd
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