Fife-based home improvement brand, CR Smith, has successfully expanded into the social housing market, a move that has led to the creation of 150 new roles across the business.

CR Smith is now delivering replacement window programmes for a wide range of public sector clients. These include Fife Council, the City of Edinburgh Council, East Lothian Council, West Lothian Council and Dundee City Council, in addition to partnerships with more than a dozen housing associations.

Earlier this year, the company sponsored the CIH Scotland Housing Festival at the SEC to highlight the importance of advanced window design, precision manufacturing and efficient on-site delivery in helping the sector meet increasing expectations around quality, sustainability and professional standards.

Gerard Eadie CBE, chairman of CR Smith said:

“It has been a carefully considered journey to ensure that we bring the same exceptional standards we are well known for in the private sector to the social housing sector.

“We have invested heavily to ensure that we can deliver the quality, scale and reliability Councils and Housing Associations require. It is important to us to exceed expectations, and we do this by focusing on the details – doing things right – while upholding the values of customer service that have defined our brand for more than 50 years.”

Danny McArthur, director of Commercial at CR Smith, said:

“Our focus has been to bring the full strength of CR Smith into social housing – our people, our products and our service culture. Central to that is the customer experience, ensuring every householder receives professional care and respect.

“Equally important are the working relationships we build with our clients. Our growing client list shows the demand for a supplier committed to both.”