Commitment confirmed

Window Ware has joined the Council for Aluminium in Building (CAB).  

The Bedfordshire-firm said it has become a CAB member to ensure its products and service “always hits the mark”. 

Window Ware will also be better placed to keep customers informed on the latest news, trends and regulation changes within the aluminium sector. 

Richard Fraser, Window Ware’s business development manager for aluminium, said: “We are absolutely thrilled to become the newest member of CAB. There’s no doubt, Window Ware is more commonly recognised as a PVCU specialist, but we wanted to demonstrate that we are just as passionate and equally knowledgeable about aluminium. Joining CAB will help to affirm our dedication and expertise. 

“Over the past 18 months, our aluminium range has grown exponentially. We’ve added specialist louvres from RW Simon to our product offering, become an official distributor of Caldwell’s folding opener range, and started selling Yale’s new Lockmaster multi-point lock – designed specifically for bifolds. We believe we’ve put together an accomplished aluminium offering that combines world-class products with comprehensive technical back-up. 

“We look forward to joining the council at their regular events and conferences, and getting closer to our aluminium customers, so we can ensure their needs and our products are perfectly aligned.” 

Justin Ratcliffe, chief executive of CAB, said: “Window Ware immediately engaged with our technical and marketing activities, and this engagement is so crucial to maximising membership value. We look forward to working closely with their team on our upcoming events, meetings and technical briefings.”