Apeer has released a collection of six new marketing videos, that have been produced to help installer customers promote the company’s product ranges.

Each of the videos describes the pros of stylish Apeer and Silka products in under three minutes, with topics including security, glass, energy efficiency and colour options, as well as close up visuals of police approved integrated locking systems, glass manufacture and A++ rated doors.

Managing director, Asa McGillian, commented: “The videos are informative for installers but can also be used by them as a tool to effectively sell or explain Apeer and Silka to their homeowner customers.

“For those customers who like detail, we made sure that the scripts of the videos answered questions that installers are most frequently asked, while still highlighting the aesthetic and functional benefits.”

Asa continued: “For easy access, the videos will be available on Apeer’s website. We expect that over time, each clip will form a fundamental part of any sale; homeowners all shop differently and some will really like the ‘movie’ effect to better understand what they’re getting.

“If we can reach more people by letting these visuals do the talking, we’re happy to support our installers by rolling them out.”