AdminBase integral to success

Clive Powers
Clive Powers

Established in 1979, Radcliffe Glass & Windows can lay claim to being Greater Manchester’s first manufacturer of double-glazed units.

The company has grown substantially since then, recording a record year in 2021. According to managing director, Clive Powers, Ab Initio’s web-based business management tool, AdminBase, has played a big part in that success.

“The service and support Ab Initio provides has always been to a high standard but in the last 18 months it has been exceptional, as Ab Initio’s team has expanded and developed,” said Clive.

“I had the pleasure of meeting some of their team as they celebrated at a recent awards ceremony, and it was great to feel that Radcliffe Glass & Windows has been part of their journey of success just like Ab Initio has been part of ours.”

Clive began using AdminBase more than a decade ago because he needed to increase efficiency and enable his team to provide a consistent customer service.

“Our own software was proving to be expensive, slow and took too much of my own time and input.

“We now use AdminBase to pretty much run the company. From sales leads through to contract completion, aftersales and warranties. As MD, AdminBase also takes the guesswork out of how the company is performing as it provides access to key reports for the team, management and directors. I cannot stress how useful these reports are, as they let us react quickly to live results rather than waiting for full accounts.”

Clive adds that AdminBase allows Radcliffe Glass & Windows to deliver a more personal service despite a small team and a large volume of contracts, while AdminBase’s award-winning customer portal – that enables customers to track orders, make appointments and settle invoices online – improves the customer experience even more.

“We are currently working with Ab Initio on specific KPI’s which I as managing director require,” said Clive. “Although not fully completed, already in our first quarter of 2022, the phased introduction of the KPI’s is having a huge impact with an increase in sales of 70% on our 2021 record year.”