Acquisition’s ‘significant impact’

Leads 2 Trade has hailed a major acquisition from the end of 2018 a success, after just one year.

Leads 2 Trade completed the acquisition of glazing industry sales-lead aggregator CloudGlaze, which included online brands Double Glazing on the Web and Conservatory Online Prices, from digital marketing agency Icaal.

The deal provided Leads 2 Trade with an 18% increase in revenue from 2018 to 2019 and well ranked, organically placed, websites to complement its existing paid search and social media channels, increasing the overall percentage of leads generated.

Andy Royle, co-founder and director at Leads2trade, said: “We were confident the CloudGlaze brand would be the perfect fit and propel the company forward and the numbers in just 12 months have backed that up.

“The volumes from Double Glazing on the Web and Conservatory Online Prices have had a significant impact in increasing lead volumes for these two products.

“We want our customers to be confident they will receive a constant flow of quality sales leads, so they can manage their own growth plans, and both have helped us to offer an even better service.”

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