Sam Weber has joined Listers as regional sales and marketing director, bringing with him over 30 years of experience in the window industry, particularly in fabrication.

With a base in Brighton, Sam’s key responsibility will be to win new business across the south, from Kent across to Cornwall, while helping Listers’ existing customer base maximise opportunities across business sectors and product ranges.

Sam will also refine the multi-site fabricator’s marketing messages to help support installers’ own campaigns and increase leads from consumers, and he will work alongside Paul Tranter and Robert Waller.

“I’m very excited to be joining Listers, especially at a time when the market for making and selling windows is changing,” said Sam. “Which is why marketing is such a fundamental part of developing and maintaining a brand identity.

“We’ve seen how changes in homeowners’ buying habits have helped develop the products we sell today, and it is important that we have that connection between manufacturing and the end user. Listers has a fantastic range of market-leading products, and I want to make sure that the marketing messages accompanying them help our customers sell more effectively.”

Sam will have Listers’ current suite of marketing materials to hand, including professional brochures across all product ranges, video assets, and digital solutions – such as easy marketing and easy connect – which are designed to help installers win business and operate more effectively.

Starting work for his father’s window business in 1990 when he was 18, Sam developed his skills across manufacturing, sales and marketing, within companies such as Quantal, Cambrian, Speedframe, Evolution and CWG.

“I’ve grown up in the industry alongside some of our best-known entrepreneurs,” he said. “From them, I learned that you’ve got to keep learning to succeed, which is why I’ve recently studied marketing – including digital marketing. The way we sold windows 30 years ago almost bears no resemblance to the way we sell windows today, and we need to keep our approach to marketing fresh and exciting.”

Listers’ MD, Roy Frost, commented: “Sam has an enviable amount of knowledge of the window industry, and I know that he is the right fit for our business.

“Our paths have crossed many times over the years, and I’ve been impressed with how he is able to spot opportunities and solutions. Listers is a growing business with ambitious horizons, and I’m looking froward to working with Sam to help making selling easier for our customers.”