Grammar guide

Example – First Person Press Release

• Written from the viewpoint of the organisation.
• Uses “I” or “we” to provide personal insight or commentary.
• Includes a by-line naming the author.

By [insert name here], ABC Windows & Doors

At ABC Windows & Doors, we are excited to announce the launch of our new range of windows and doors, a milestone made possible by our recent £1 million investment in advanced manufacturing machinery.

We have upgraded our production line with cutting-edge automated systems that allow us to improve precision, increase capacity, and deliver even better quality to our customers.

Example – Third Person Press Release

• Written about the organisation, notby the organisation.
• No “I”, “we”, or personal perspective.

ABC Windows & Doors Launches New Product Range Following £1 Million Machinery Investment

ABC Windows & Doors has announced the launch of a new range of high-performance windows and doors following a £1 million investment in state-of-the-art manufacturing machinery.

The investment includes advanced automated production systems designed to increase output, improve product consistency, and support the company’s expanding customer base across the UK.

General Writing Guidelines

• Write in a clear, factual, and professional tone.
• Avoid overly promotional language or exaggerated claims.
• Use lower case for job titles, i.e ‘managing director’ etc
• Ensure all statements are accurate and verifiable.
• Use UK English spelling (e.g., “organisation”, “specialise”).
• Keep sentences concise.
• Use correct punctuation—avoid excessive exclamation marks.
• Avoid ALL CAPS except for official product or company names.
• Spell out numbers one to nine; use numerals for 10 and above, unless referring to a sum of money (e.g., £1 million).