THE SMART UPSELL
Offering the very highest standards of security, in a retrofittable and subscription free package, Mighton’s Avia Secure range gives installers the leading edge when it comes to up-selling smart hardware, as chairman, Mike Derham, explains.
In the ever-evolving landscape of smart home innovations, a notable trend is emerging: a growing number of homeowners are embracing the convenience and security offered by smart devices, particularly in the realm of home security systems.
Recent research indicates a steady upward trajectory in this market, with a focus on solutions that promise both advanced technology and reliable protection.
A survey conducted by Neighbourhood Watch sheds light on this shift, revealing that a significant portion of its members have invested in smart security. Impressively, around 39% have opted for external cameras, while 30% have embraced doorbells equipped with video technology. Additionally, a staggering 75% have integrated some form of smart device into their properties.
The survey also highlights a prevalent concern among homeowners: the fear of increased crime rates and the worry of potential break-ins. These statistics emphasise the pressing need for robust security solutions, whether in the form of traditional hardware or the latest in smart-enabled technology.
Despite these apprehensions, this data presents a promising landscape for installers catering to tech-savvy consumers. A vast majority of these homeowners already have a variety of smart devices in their homes, opening up a wealth of opportunities for those offering cutting-edge security solutions.
However, amidst the surge of new smart security products, it is crucial for installers to recognise that not all the devices that have been brought to market in recent years offer the same standards, performance or convenience.
Some offer reduced levels of security, while others are limited by the fact that they cannot be retro-fitted or they require homeowners to buy into a subscription in order to unlock their full capability.
At Mighton Products, we firmly stand by the belief that smart security devices should adhere to three core principles: they must combine the very best of smart technology and traditional security design, boast easy installation and retrofitting, and steer clear of complex and costly subscription models.
The Avia Secure family of products, which are designed to meet the requirements of PAS:24 2016, includes our market leading smart lock, an SBD approved smart casement handle, a smart sash fastener and smart window and door sensors, plus a PIR motion sensor and a smart socket that can monitor power usage and appliance running costs.
The range offers a comprehensive solution, and it is available as a complete package or as individual components tailored to each customer’s needs, which makes it easier for installers to upsell and increase their bottom line.
And with no subscription costs, homeowners can enjoy the full benefits of Avia Secure without the burden of another monthly payment, one that will most likely be cancelled further down the line.
Security you can trust
When it comes to smart security, homeowners demand solutions they can trust to be effective and secure. However, the market is flooded with devices that may pose risks to privacy and security. A Which? magazine investigation uncovered over 1,800 smart products that could potentially compromise user safety.
In stark contrast, our Avia Secure range adheres to the highest standards for reliability and security. Take, for instance, the Avia Secure smart lock, recognised for its advanced features and accolades such as the IoT Breakthrough Award for Home Security Product of the Year in 2020. Equipped with 256-bit encryption for secure data transfer, it complies with the UK Government’s code of practice for consumer IoT and ETSI TS 103 645 Consumer IoT security technical specification.
Designed for seamless integration with Apple HomeKit and devices, we have subjected the Avia Secure offering to the most stringent testing in order to meet the demands of Apple’s criteria, which is the most secure operating system on the market.
Recognising the need for simplicity and efficiency, all Avia Secure products are battery-powered, enabling quick and hassle-free installation without the need for complex wiring. This streamlined approach allows installers to capitalise on the growing demand for high-quality smart security solutions, offering homeowners a reliable, subscription-free option that delivers peace of mind.
In a world where security and convenience are paramount, Avia Secure stands as a beacon of trust, providing homeowners with the assurance they need in an ever-connected landscape. With its blend of cutting-edge technology, uncompromising security, and effortless installation, the Avia Secure family of products redefines the standard of smart home security.