In the world of premium aluminium fabrication, the difference between a standard installation and an architectural statement often lies in the finer details.

For Canvey Island-based Duration Windows, maintaining a market-leading reputation for over 40 years has required a relentless focus on quality – not just in the frames it builds, but in the hardware that completes them.

Since 1985, Duration has specialised exclusively in aluminium, becoming a powerhouse for bi-folds, sliders, and today’s highly sought-after steel replacement systems. To provide customers with a truly authentic aesthetic, Duration offers the exclusive Regal Hardware range from Window Ware as a premium furniture option, specifically designed to complement the slim sightlines of traditional heritage styling.

The Regal range includes classic Monkey Tail and Pear Drop handles alongside the contemporary Knurled design, the latter of which is said to have become a key USP for the fabricator. According to Duration, while hardware options for heritage aluminium systems were previously limited, this knurled styling has filled a significant gap in the market, perfectly reinforcing the signature look it is known for.

A tactile experience
For Duration, the secret to a successful sale often lies in the touch-and-feel factor. Its Essex showroom features several Regal Hardware display boards, giving domestic and trade visitors the chance to interact with the products firsthand.

Duration agrees that these physical displays are far more effective selling tools than brochures alone. By seeing the hardware in person, customers can better visualise how a specific handle choice can define a property’s character and set their doors and windows apart.

“Our customers come to us for that wow factor,” explains Dan Roberts, purchasing manager at Duration Windows. “To achieve that, the hardware has to be as impressive as the windows and doors themselves. We offer the Regal range because the quality is the best we’ve found. The knurled handles, in particular, look the business on our heritage aluminium systems and ensure our customers’ installations really stand out from the crowd.”

Industry-leading support
Even with Duration’s extensive manufacturing expertise, maintaining its market-leading reputation requires a supply chain that never misses a beat. Window Ware has been an integral part of that process for over a decade, providing not just the decorative Regal suite, but also the critical bi-fold and window gearing which keep their systems performing at the highest level.
Richard Adams, Window Ware’s area sales manager for the Southeast, has been the trusted point of contact throughout this ten-year partnership.

With 36 years in the trade – including 27 years at Window Ware – Richard understands that a fabricator of Duration’s calibre requires more than just a supplier, it needs a partner who can keep pace and provide the right high-end solutions, like Regal Hardware, capable of meeting their exacting standards.

“At Window Ware, we know that premium hardware needs to be backed up by impeccable service and rock-solid delivery,” says Richard Adams. “Duration has a long-standing reputation for quality, and they need a hardware range that reflects that. Whether it’s providing the latest knurled furniture designs or high-performance gearing, my job is to make sure they have the right tools and the reliable supply they need to stay focused on their craft.”

As the demand for heritage-style aluminium continues to evolve, Duration Windows and Window Ware together remain focused on delivering the top-level performance and distinctive character the market now expects. With the Regal Hardware range providing a powerful point of difference in the showroom and a decade of mutual trust behind them, Duration is well-equipped to keep making a statement for the next 40 years and beyond.