The power of specialist marketing
In the marketing trade, being specialist brings huge advantages. Andrew Scott, MD of full-service agency Purplex, explains how deep industry expertise and offering tailored campaigns outperforms generalist approaches in the fenestration sector.
As MD of a specialist marketing company I always feel sadness when a client tells me that they’ve decided to leave us because “we’ve found someone more local.”
Although it doesn’t happen very often at Purplex, it’s still a blow – especially knowing that the ‘local’ agency will not be able to give our ex-client anywhere near the level of service that we’ve been able to deliver.
Sour grapes? Absolutely not. Clients come and go, and while we all do our best to retain them, sometimes they’ve simply made up their mind and nothing will shift them. That said, I’m never surprised when a former client returns, having dipped their toe into the world of the local agency to find it lacking.
Of course, there’s nothing wrong with smaller agencies. They can be nimble, with low overheads, and this can be attractive. However, these agencies often lack the in-depth understanding of the fenestration industry, its products, and market nuances that are crucial for effective marketing in our sector.
We specialise in the fenestration, glazing and home improvements industry. We know exactly what our clients want, and how we can achieve it for them. Twenty years of keeping ahead of the curve, both in terms of industry trends and how we conduct our own operations, has given us the knowledge to focus our efforts with unrivalled expertise.
So, if your present marketing strategy – whether it be via a smaller agency or in-house – isn’t doing what you’d like it to do, here are five reasons for considering a specialist like Purplex:
- Unparalleled industry expertise
Our team doesn’t just understand marketing; we’re deeply embedded in the fenestration industry. With many staff having worked directly in the sector and our core management team boasting over a decade (some approaching two) of experience at Purplex, we offer unmatched knowledge. We know our flush sash from stormproof casements and our transoms from mullions, ensuring your marketing speaks directly to your audience.
- Comprehensive in-house resources
At Purplex, we have a large team of specialists under one roof. From PR professionals to digital marketers, web designers to video production experts, we have all the resources needed to execute a truly multi-channel strategy.
- Continuous innovation
We’re constantly expanding our service offering. In 2024, we’re making significant strides in influencer marketing and enhancing our video capabilities with drone footage and immersive showroom walk-throughs. We’re also embracing cutting-edge technologies to keep our clients at the forefront of marketing trends.
- Proven strategies with tailored execution
With over two decades in the glazing sector, we’ve developed a deep understanding of what truly works. Our campaigns are never recycled; instead, we create bespoke strategies that leverage our extensive industry knowledge.
For instance, our PPC campaigns benefit from an extensive list of fenestration-specific negative keywords – a resource that generic agencies simply don’t possess. This level of sector-specific expertise ensures your marketing is not only creative but also precisely targeted and highly effective.
- Better return on investment
While Purplex may not always be the cheapest option, we deliver superior ROI. Our targeted, industry-specific approach means your marketing budget is spent more effectively, leading to better results and long-term growth for your business.
It’s my opinion that working with a specialist, full-service agency which brings together all key marketing disciplines under one roof is the best way to achieve success in the fenestration industry.
Results are faster, messages are consistent, and the return on investment is significantly better. Plus, you’ll be working with an expert team that will provide an exceptional service and always go the extra mile. At Purplex, we have unprecedented industry knowledge and a team of marketing specialists. In short, we are the leading full-service agency you can trust in the fenestration sector.
If you have outgrown your current marketing agency and want to learn more about how Purplex can promote your business, visit: https://www.purplexmarketing.com/