The lock that keeps going.

By Alex Dutton, sales director at Ultion.

These days, it feels like every new product hits the market with fanfare, flashy features, and slick design. But under the surface, it can often all be style over substance.

Take the Cybertruck, for example. Sold as a futuristic breakthrough and marketed with talk of bulletproof windows and an ultra-modern design. But now it is making headlines for all the wrong reasons. Panels stuck on with tape. Parts falling off mid-journey. Great press on day one. A PR nightmare by day 30.

It is a familiar story across industries. Big promises. Corners cut. And in the end, it is the customer and the installer left dealing with the fallout.

750,000 cycles

While others focus on marketing stunts, Ultion is quietly smashing records and setting new benchmarks for hardware performance. In an industry where 100,000 cycles is considered exceptional, the Ultion 3 Star Plus with Alps has completed an incredible 750,000 cycles at an accredited test facility.

That is seven and a half times the benchmark. It is proof that this lock is not just built to pass tests, it is built to handle real use in real homes, day in and day out. Exactly what the trade needs when it comes to protecting homes and reputations.

750,000 cycles is a huge result but the real value is what it means for installers and homeowners. You get a product that works smoothly every time, for years (293 to be exact!). And you know it will not let you down.

Looking secure is easy. Being secure is something else entirely. The Cybertruck looked tough until someone lifted the bonnet and found panels stuck on with double-sided tape.

Alps is the only technology that protects against all known break-in methods, including thermal manipulation and twist attacks as well as being the only technology to pass the Sold Secure Diamond 2024 security test.

One of its features is its patented SnapStop which stops lock snapping in its tracks. In the event of a snapping attack, SnapStop is triggered, preventing access and manipulation of the core. This means even after an attack, the Ultion 3 Star Plus with Alps keeps protecting the home, making it the most advanced and resilient lock on the market.

No gimmicks

For the trade, choosing the wrong lock has a knock-on effect. It can mean callbacks, complaints, and a dent in your reputation.

The Ultion 3 Star Plus with Alps puts an end to that. It is a product you can fit and forget, it keeps customers happy, cuts down on issues, and lets you focus on the next job instead of revisiting the last one.

In a world full of overhyped products and quick-fix solutions, Ultion stands out by doing the basics better than anyone else.

No gimmicks. No fragile parts. No shortcuts. Just quality that lasts.

And when the headlines fade and the launch videos are forgotten, only one thing matters. Excellent build quality. And Ultion has that in spades.