Standing out from the crowd
By Ben Brocklesby, director at Origin.
I have always found it interesting to try and spot consumer trends, and analyse the ebb and flow of products.
Every now and again, there is just a product that stands out from the crowd. For years, that had been our bifold door, and current sales are suggesting that we now have another product that is capturing consumers’ imaginations: the OW-70 Slimline Window.
The OW-70 (Slimline Window) was launched last year to run in collaboration with our original window offering, the OW-80, and was designed to give our partners even more choice when speaking to homeowners. By widening our range of products, we are opening up our partners to increased sales and profit-making opportunities.
Built from our high-grade aluminium, the OW-70 is as strong as it is sleek, boasting an impressive 65mm frame. It has been designed for spaces where maximising glass and light is essential, is available in just one week and comes in more than 150 RAL colours. Plus, its external flush casement design offers versatility for both whole house replacements and new builds.
The Slimline Window features a polyamide thermal break and bespoke cavity gasket, allowing it to achieve a U-value of 1.2W/m2K. Thermal efficiency is a big priority for us, as we are seeing energy efficiency increasingly appearing on homeowners’ checklists. This means that our partners can specify the OW-70 with complete confidence.
Another priority for consumers is security. With this in mind, we have made sure that the OW-70 system is Secured By Design and PAS24 certified, as well as achieving resistance to racking and static torsion certificates, ensuring its overall durability and performance. Each window is fitted with a Nemesis multi-point lock with adjustable cams, which not only offers optimum compression, but ensures the system as a whole is ultra-secure.
As with all products in the Origin Home Range, the OW-70 is exclusively manufactured at Origin’s state-of-the-art UK factory. This ensures the greatest level of control remains in place in the changing global landscape, allowing an industry-leading guarantee of up to 20 years to be offered.
For more information about becoming an Origin partner, or about the OW-70, please visit www.origin-global.com