On-hand support and guidance

By Ben Brocklesby, director at Origin.

The gold standard of service we provide to our partners is what sets Origin apart from the rest of the market.

Our partners are paramount to our business, and we are passionate about supporting them. We demonstrate this commitment by continually innovating to bring them the best products on the market. We also offer unrivalled marketing assistance, conduct regular customer research, provide support and guidance through our friendly customer services team, and offer bespoke training to help our partners continually improve their knowledge of our products and develop their sales capabilities.

This is why we now have more than 1,000 partners across the UK.

It’s important to us that our partners fully understand our products and how we can help support their businesses to ensure they maximise the opportunities available to them. Our bespoke training forms an essential part of this. During the pandemic, hosting in-person events came to a halt. However, this presented us with an opportunity. With working and learning increasingly shifting to take place in online spaces, such as Zoom and Teams, we have capitalised on this rise in virtual learning to connect with our partners and ensure we continue to provide the best and most up-to-date training on our products and services, regardless of geographical barriers.

Our newly launched webinar series, designed to develop the knowledge and skills of our partners, perfectly demonstrates this commitment. This new arm to our training offering started with a session focusing on our latest product launch: the OS-29 Sliding Door.

During the session, our technical director James Harley-Brill, and our research and development manager Dean Franklin, talked in depth about everything from the technical details of the new sliding door design, through to how it can be specified alongside our existing range of Origin Home products and best practice installation techniques. It also allowed our partners to ask questions and gain advice on the spot directly from those who designed the product.

The webinar was a great success. Not only because our partners were able to learn about our latest product and how it can help grow their business, but we were able to host dozens of partners in a virtual room at once.

While in-person events serve a fantastic purpose, and online will never be able to fully replace them, moving online does mean our partners can join at their own convenience, with no need to travel, saving them valuable time. With the industry currently booming as homeowners continually seek to improve their living space, our partners don’t have to choose between learning and growing their business.

We received some great feedback and plan to expand our offering with future webinars. To ensure we deliver the content our partners want most, we asked them what they would like to see next. The answers included a wide range of topics from marketing support, through to product specific insight, and getting the most out of our online quoting and ordering system, OSS.

The past 18 months have been a turbulent time for many. Despite this, we are proud to say that we continue to work hard to deliver the best possible service to our partners, and are constantly finding new and innovative ways to support them and their businesses.