More than just a brand

Infinity is the newest brand to enter the window software market. The logo started appearing online and in the media before Christmas promising ‘endless possibilities’ for fabricators and installers, and, over the last few months, the company behind the brand has started to reveal a little more about its strategy and product range.

Essentially, Infinity is aiming to bring professional, affordable software solutions within the reach of every single company in the industry – helping to level the playing field so that everyone can compete with the bigger players in the market.

Infinity is offering a range of technology products which will allow companies to project a more professional image and work a bit smarter.

Obviously, it’s hard to take on the national players in terms of marketing budget or IT expertise, but what we’re offering are simple but clever software solutions that make that task very much easier and much more cost effective.

Two Infinity products have already been announced. The first is Capture – an off the shelf website plug-in for retail companies, which lets them add their own advanced ‘design your own window or door’ function to their websites.

This doesn’t link to a supplier’s online presence as similar products do but instead sits directly onto the company’s own website with personalised branding and content. It has a user-friendly, contemporary looking interface that makes it easy for visitors to play around with bespoke product types, designs, sizes, colours and hardware choices to help them decide what will suit their home best. Crucially, it then allows them to submit a ‘warm’ enquiry for that product instantly from the website just by clicking a button.

Alongside Capture is Showroom, a personalised lead generation app that makes it possible for Infinity customers to create their very own virtual showroom packed with their own marketing content – from brochures and videos to installation photos and galleries. They can use it as an extension of an existing website or as a useful additional sales channel.

Because Showroom is an app, it works both on and offline so sales teams can use it face-to-face in the sales process even when they have no access to the internet, and homeowners can download and access it for themselves. Like Capture, it also incorporates the essential lead capture mechanism so that enquiries generated from within the app can be submitted direct.

Both products are easy and intuitive to use and don’t require any advanced IT knowledge. Showroom, for instance, is supplied as a template that installers purchase direct from the Infinity website and then brand for themselves and click and select to populate with their own content.

Users don’t have to stick to window and door products either – the Showroom app can be used for any home improvement products and services, as well as news, events and of course special offers.

Infinity has produced a couple of videos to demonstrate how both Capture and Infinity work in practice. These are available to view on Twitter @infinityloop_ or via the website at

The website is also the place to go to register to receive the most up to date information about Infinity and to be ‘kept in the loop’ about the next new product launches and the dates when Capture and Showroom will be available to purchase.

It is also where visitors can register to come and see the Infinity range for themselves at the FIT Show in May and meet the experienced team behind the new brand.