Blinds in Glass Group (BiGG) has launched the IGu Club, an initiative that’s designed to ensure first class product and service on IGU supply. We talk to BiGG’s Ian Woolley to find out more.

Coventry-based Blinds in Glass Group (BiGG) is making waves in the insulated glass sector with the launch of its bold new service – The IGu Club.

This exclusive offering is aimed squarely at customers seeking high-quality, standard IGUs and is a clear statement of intent from owner, Ian Woolley: BiGG is doubling down on quality product and first-class service. Even if that means customers paying (slightly) more for the privilege…

And as Ian explains, BiGG’s IGu Club members are more than happy to pay a modest additional premium for their glass units, because they know they will receive their orders on time, and in full and because they can rest assured they won’t be damaged or scratched.

“It’s the same with budget product and service in other sectors,” he says. “Budget airlines might offer you a cheaper way to travel overseas, but it’s at the expense of customer experience. And budget supermarkets may mean spending less on the weekly shop, but often that might mean compromising on the quality of products.

“IGU manufacturing is no different,” he continues. “If you’re being promised something cheap, then ask yourself ‘why’? We know what it takes to make a high quality unit and deliver it and that’s why we’ve created the IGu Club – it’s a solution to the poor quality products, unreliable delivery, and a lack of genuine customer care from some of our competitors.”

BiGG sources its toughened glass from Toughglaze, achieving a 98.5% delivery success rate. Other key suppliers include Saint Gobain, Swisspacer, DGS Group, and Kommerling – all selected for their commitment to excellence.

Ian adds that the decision to invest £75,000 in a new 3,000ft2 toughened glass IGU production facility to support the launch of The IGu Club was not just about expansion – it was about setting a new benchmark in an industry that’s lost sight of what matters.

This ethos is the driving force behind BiGG’s new initiative – resulting in a carefully curated network of trusted customers who value service, reliability, and performance over price alone.

The response has been hugely positive, says Ian. “In the first week of production we manufactured 103 units, all of which were quality-checked and double-checked before they left the factory. It’s a personal touch that’s unfortunately lacking elsewhere in the sector where scale often comes at the cost of service…”

Ian adds that BiGG is going in the opposite direction, drawing a comparison to the rise of ‘super IGU factories’ that focus on volume, more than improving quality.

“There lies the issue with large-scale production,” he says. “You’re just a number. In contrast, we made an extra 226 standard units this week for our existing client base, and every staff member knows exactly who they’re for – a person, a client, a friend.”

The IGu Club stands firmly against what Ian calls the ‘false economy’ of low-cost IGUs. He paints a familiar picture for the glazing industry: damaged or scratched units, incomplete deliveries, poor communication, and frustrating delays.

“Are you fed up with constant promises by new suppliers that ultimately can’t deliver? Ones that want to charge you for a new IGU because the original they supplied is scratched? We don’t do missing. We don’t do scratched. We don’t do unhappy customers,” he says.

Instead, BiGG offers reliability, integrity, and a level of service that feels personal. “It’s not about how much you spend – it’s about getting treated like you matter,” Ian concludes. “As we like to say at BiGG, ‘why fly economy when you can sit in first class’?”

As we go to press, Ian reported to us that he was just off to purchase an automated cutting table to introduce cut glass and annealed units to his repertoire (despite saying that he wasn’t going to do that). Demand for proper, old fashioned quality is such that there is a growing hunger, once the impact of years of price conditioning is overcome.

“That price conditioning is an interesting block to overcome. So many of us – myself included – have been primed to buy on price over the years. Once you see it for the false economy it is, you suddenly feel liberated!”

The message from BiGG is clear: The IGu Club isn’t for everyone. It’s for those who understand that quality is a worthwhile investment and it’s about building a long-term relationship with a supplier that has your back.